COPYWRITING
I craft voices and strategies that connect brands with their audience. See how I bring stories to life.
Hygée
Brand identity
Strategic email marketing
Tone of voice
2023 - 2025
For the past year, through my collaboration with Bote Agency, I have worked with Hygée, a wellness brand, to enhance their online presence and build meaningful connections with their audience.
I created a tone of voice that’s authentic, warm, and informative - perfectly aligned with their values, making every customer interaction feel genuine and relatable.
From behavior-driven email flows to weekly newsletters, every message has been crafted to drive engagement—resulting in increased traffic and conversions.
In 30 days, our email scoring jumped from 53% to 77%, marking a 45% improvement in engagement*.
I’ve also helped shape landing pages and provided weekly artistic direction to keep their campaigns fresh. By focusing on the right details, we’ve strengthened customer relationships and lightened the team’s workload, delivering real results.
*Source: Panoramata, September 2024
Adtitude
UGC scripting
Strategic video marketing
Tone of voice
2025 - Today
I have recently started working Adtitude, an agency specialized in scriptwriting for UGC videos.
I create scripts with an authentic, warm, and informative tone of voice for different brands like Hydratis, SOVA or Naali.
The scripts are behavior driven, written in the most natural way possible for every influencer to authentically share the brand’s message. They’re always crafted to drive engagement—resulting in increased traffic and conversions for the client.
Almé
Brand identity
Strategic email marketing
Tone of voice
2024 - 2025
I recently started working with Almé, a fashion brand known for its audacity and commitment to empowering women.
In collaboration with Bote Agency, we’ve developed a tone of voice that’s bold, confident, and aligned with Almé’s empowering brand values — ensuring every message resonates with their audience in a meaningful way.
I have worked on behavior-driven email flows, (ranging from welcome journeys to cart abandonment reminders), as well as newsletters that highlight their collections. These initiatives are already fostering deeper connections with their community and increasing engagement.
In the past 30 days, our email scoring jumped from 40% to 63%, marking a 57.5% increase in engagement*.
*Source: Panoramata, September 2024
Social media strategy
Strategic email marketing
Tone of voice
2023 - Today
Window-Next is a group of multi-brand women’s clothing shops in Lille, France. With brands such as American Vintage, ba&sh, RAINS or Gérard Darel, they sell clothes that represent the “chic” Parisian woman.
They reached out to me because they didn’t know where to start with their social media, their email strategy and website to optimize their SEO.
I weekly help them develop their online presence both on their e-shop, email marketing strategy and social media.
I created a dedicated tone of voice that’s authentic, warm, and welcoming - perfectly aligned with their values, making every customer interaction feel genuine and relatable.
I’ve also helped shape landing pages and provided weekly artistic direction to keep their campaigns fresh. By focusing on the right details, we’ve strengthened customer relationships and lightened the team’s workload, delivering real results.
*Source: Panoramata, September 2024
Kiwi’s Surf School
Brand identity
Website design + copy
Tone of voice
2024
While on a solo trip to Lombok / Bali, I met Kiwi, a surf instructor working for a surf school. During one of our sessions, he shared his dream of starting his own surf school but mentioned he needed some help to get things rolling.
Inspired by the trip and connected to his vision, I offered to design and build his website to help him launch his business.
Together, we created something that embodies the spirit of Kiwi’s Surf School—freedom, adventure, and a love for the ocean. I took charge of both the artistic direction and copywriting, building a website that captures the surf lifestyle while staying true to Kiwi’s dream.
The result is more than just a website; it’s the foundation of his business, a digital home inviting people to experience the surf culture of Lombok, born from a long-distance friendship!